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Technology at Extractable is hardly a standalone practice. In partnership with digital strategy, UX, content, design, and analytics, this core discipline actually brings a digital experience to life, creating the code that makes elegant interactions and beautiful user interfaces possible.
From content management systems (CMS) and customer relationship management (CRM) platforms to online banking platforms and loan origination systems, we’re focused on helping clients successfully select and implement the systems, applications, and software necessary to achieve specific business goals and truly unleash the business value of a website.
While many agencies offer creative deliverables of Photoshop files that envision how a site might look, Extractable uses an agile development process that delivers working prototypes and follows through with front-end code and systems integration that yield a fully-functional experience. We are more invested in helping execute on the vision of how a website or product will support business growth.
Our work begins with a deep dive into the technologies our clients are currently running. We’re looking to understand the current state, how the pieces fit together, and how to help our clients gain an awareness of constraints and challenges, and identify opportunities for improvements in efficiency and performance.
A number of systems are often in play, including a CMS, marketing automation, LOS, account acquisition, CRM software, analytics, as well as core backend business systems. Having a detailed map of technology components and the manner in which they are integrated, helps us marry business needs with new or existing tools.
A website isn’t finished when a UX designer passes off wireframes or when visual design is completed, it needs to come to life in code. Extractable’s developers bring the front-end design of an experience to life, crafting the interactions and graphics, and making designs responsive so that the experience fits any device someone would use to access it.
Partnering with systems integrators, we ensure that the finished product, a fully-functional site, is successfully launched on a powerful, enterprise-grade CMS like Acquia, Episerver, Sitecore or Adobe Experience Manager, and is properly linked with mission-critical backend systems to ensure business gets done.
Like a finish carpenter putting the final touches on a house to make it a home, our technology team works to ensure that a new website is beautifully aligned with the vision laid out by our strategy, UX, and design teams, and is capable of delivering the strong business results our client is looking for.