For over 80 years GECU (Greater El Paso Credit Union) has been helping people with their financial goals. Today GECU is the largest socially owned financial institution in El Paso with more than 300,000 members, 12 branches, and over $1.9 billion in assets.
GECU wanted to meet the community and members’ growing needs while providing an updated digital experience that would cater to today’s digital world. As a leader in their market, GECU’s existing site didn’t stand up well against the competition. A new experience and a look that reflected their position within the market were needed. It was also imperative to meeting key business goals, such as increasing the number of mortgage applications.