At its richest, digital strategy brings all of the key digital experience design disciplines to bear—analytics, UX (user experience), content strategy, visual design, and technology—to present the clearest picture of challenges and opportunities, identify which KPIs should take priority, and deliver a multiyear roadmap to provide direction and key functionality.
Everything we do at Extractable starts with research, data, and discovery. When addressing the overall digital strategy, however, we aren’t focusing on website analytics alone. We’re conducting a full-scale business analysis, looking at core business markers such as loan origination volume, products & assets per customer, call center traffic—all the ways that a business has contact with its customers—and then we evaluate opportunities to use digital to drive results.
From offering enhanced self-service tools to reduce call center operation costs, to identifying critical marketing channels that can drive incremental top line revenue growth. Extractable’s digital strategy practice is focused on taking a step back for a full-scale view of a financial institution’s ecosystem, allowing us to identify operational inefficiencies, communications challenges, and make recommendations for addressing these by drawing upon our other disciplines.