Optimization is elemental to our work at Extractable. We use all available techniques and technologies to empower our clients with a better understanding of their audiences, and harnessing that understanding to design stronger experiences in pursuit of target business results.
When we begin designing a new experience, Extractable’s analytics team dives in to available data and establishes benchmarks across key performance indicators (KPIs). This measurements can range from the number of logins per user per month for online banking, to the percentage of lead forms successfully completed on a software company’s website.
With an understanding of a client’s KPIs, we generate forecasts for how we believe design, UX, and content modifications could improve performance across key measurements. These forecasts can be used in justifying strategic and tactical decisions in pursuit of measurable, target business results.