The key collaborator in our visual design process is always our client—after all, clients know their business better than anyone else. In many ways, our initial creative presentations are more akin to a workshop.
In the past, the digital creative process traditionally followed a waterfall approach, starting with strategy exploring what our clients needed from a business standpoint. Then strategy would hand off their findings to the user experience team who interpreted them, created wireframes and then handed off to the visual design team. Decorating.
However, as digital experiences have grown more complex and sophisticated over time, digital visual design has come of age. While great visual design still fundamentally seeks great aesthetics, we believe incorporating an agile process, introducing visual design earlier alongside UX design, yields far better results. By allowing you to see the creative vision at a far earlier stage, we reduce risk, create more efficient feedback cycles/shorter timelines, and ultimately deliver the very best designed digital experiences for your business.