Data-Driven Design

Data is at the heart of everything we do at Extractable. It was the impetus for founding the company in 1999 and it remains a pivotal point in the expanded solutions we offer today. We use data to help us make more informed decisions, unlock insights and drive strategies that get results for our clients.

Unlocking the Power of Data

Research and Insight

Every engagement begins with deep data discovery. Our data scientists dive into your analytics platforms, looking for anomalies, gaps, patterns and trends that translate into opportunities for better traffic and lead acquisition, as well as lead nurturing and conversion. Our content strategists evaluate how well content is performing and where content gaps exist.

Tools such as heat maps and scroll tracking help us understand how users are interacting with content and functionality on specific pages. Additional data sources--such as surveys, performance reports, and testing--are cross-referenced with our findings to create a dynamic picture of your digital potential.


User testing is an invaluable tool in our data arsenal. Whether one-on-one or group, live or remote, we use testing to inform decisions throughout the design process. In the early stages of design, testing helps us zero in on the best approach or concept.

Later in the project, testing is used as a way to validate and refine until we have a solution that meets the both the user's needs and the business goals. We have conducted user testing all around the world––from San Francisco, California to Boise, Idaho, from Hong Kong to India.


No website or application is ever done when it's launched. You need a way to track performance and optimize when needed. Setting Key Performance Indicators (KPIs) is an important part of our data-driven approach. KPIs enable you to track where you're meeting your goals and where you need to make adjustments.

To streamline the KPI reporting process, we can create custom dashboards that visualize your data. From here, we make recommendations for optimization.