User testing is an invaluable tool in our data arsenal. Whether one-on-one or group, live or remote, we use testing to inform decisions throughout the design process. In the early stages of design, testing helps us zero in on the best approach or concept.
Later in the project, testing is used as a way to validate and refine until we have a solution that meets the both the user's needs and the business goals. We have conducted user testing all around the world––from San Francisco, California to Boise, Idaho, from Hong Kong to India.