The journey to graduate business school is not easy. Taking the test is just part of what’s involved. Our idea was to use MBA.com to extend the relationship, providing content and tools that would assist an aspiring graduate student before during and after the test. To achieve this we redesigned the website using a modern, responsive design system. Content was organized using a color-coded system that made it easy to find the right content.
And we created powerful tools like a school finder and a “My Plan” application, which mapped out all the critical deliverables and dates students needed to tend to in order to get into the school of their choice.