On the UX and design front, we sought to create a seamless experience across devices, and better showcase South Shore’s brand story. Working with their current brand assets as a starting point, we developed a cleaner, more modern brand and identity system, and a layout that engages customers warmly and directly. We also championed how to use data to drive personalization, what emerging features (e.g. voice banking) to develop, and how to increase traffic and conversion rates effectively. Our analytics suggested that South Shore could see a 25% lift in application starts with all of our changes implemented.
Given the time frame of this makeover challenge, we followed a “lean” version of our typical process. With a collaborative team effort including daily scrums, rapid design iteration and prototyping, we were able to create sound solutions that were well received by the client, as well as The Financial Brand Forum audience. At Extractable, we thrive on these collaborative challenges, and love the opportunities to share our knowledge with the financial services community.