In addition to the physical products for which LeapFrog was already known (tablets, learning toys, reading systems, etc.), the company sought to become established as a robust content provider. As a result, the shopping and browsing experience needed to present both physical products and soft-content (downloadable) products in a way that made it easy for users to navigate, compare, and purchase various product types in a single transaction.
Extractable developed an all-new user experience that provided the flexibility and depth required to tell LeapFrog's expanding brand story. In addition, we completely restructured the product and content browsing experience so shoppers could find and filter products faster and easier. Each of the product-detail pages were completely redesigned to better showcase the products themselves, including pricing options, unique features, videos, imagery, educational benefits, and user reviews.