At the end of the day, our core objective was to design a new website that would that would generate more leads for Keynote. To accomplish this, we set goals to get more qualified visitors to the website and better convert those visitors on the site. For the first part of the equation, Extractable's analytics and content teams researched web analytics data and examined the content across Keynote's website to develop a strategy for new SEO-driven content. By improving search rankings, we generated an efficient gain in top-of-the-funnel metrics for Keynote's lead generation.
To improve conversion performance, we simplified the dialogue that Keynote was having with visitors. Extractable's strategy, UX, and visual design teams collaborated to structure user flows and interactions around getting different audiences to information that would be used in purchase consideration, and making it easier to take actively request more information.
In the end, we succeeded in helping Keynote develop and launch a new brand identity and producing double-digit improvements across a range of primary conversion metrics. Most importantly, we significantly increased the number of leads the website generated, which translates to more business for Keynote.