While delivering on pure ease of use, the new BOK Financial online banking experience also incorporates a series of approaches not seen in traditional online banking designs.
- Progressive Disclosure & Clear Hierarchy of Information
At first glance most online banking experiences are overwhelming, with a lot of information displayed in one go, and that information displayed in a flat manner with no sense of what piece of information is more important for the customer to pay attention to.
We introduced the idea of progressive disclosure to the experience: that information itself as navigation is intuitive. If you want to know more about something, such as an account balance, just clicking on it will take you to more detailed information about it, such as recent transactions.
By strategically transforming information into navigation, the page's information density is dramatically reduced, simplifying decision making for the user while still making it very clear where to go for more information. This was taken further by grouping account information into expanding sections, and rolling up balance information. So, checking and savings accounts are rolled up into one balance, but a simple click expands this to show the detail of each account.
The progressive disclosure approach was combined with a strong visual hierarchy on the design. The more important elements on the screen are larger and clearer than less important, or secondary elements with call-to-actions and action buttons clearly differentiated from surrounding content. With this design, a customer can, in a fraction of a second, absorb and take action.