The paradox of choice

Christian Crumlish  

July 19, 2006

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Dan’s favorite blog, Signal vs. Noise, recently addressed the interface problem caused by giving people too many choices. I’ve also heard this problem referred to as “analysis paralysis.” The interface designer, in the view of 37 Signals (the owners of the SvN blog), needs to ask as a sort of “benevolent dictator” to deliver a satisfactory user experience.