Snapstick blends the experiences of streaming video on a mobile device and watching TV on demand. What makes it so compelling over competitors like Google TV, Apple TV, and Boxee Box is that it drops the barriers required by content providers. Its creators claim it will play any content one can find on a smartphone or computer. Its other major strongpoint is the lack of a clunky on-screen or full size keyboard tied to a set-top box. Users only need to keep doing what they do – browse for content from their netbook, tablet, or smartphone – and then "snap" it to their TV. It takes the existing experience and simply allows the content to be shown on the big screen. It also has the added benefit of working with multiple devices, so essentially everyone gets their own remote and can share videos with the rest of the household.
Snapstick is just entering beta so time will tell if it can live up to its claims. If so, it represents an elegant solution and stepping stone toward a more integrated experience across our devices.