Logix Federal Credit Union Redesign Success

Ashley Bening  

October 10, 2012

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Excitement filled our office with the launch of the new Logix Federal Credit Union website. From the beginning of the project we had a non-movable launch date and time, 9am Monday July 9th. Logix was formerly Lockheed Federal Credit Union and they were launching a new name and new branding across the whole organization the morning of July 9th.

Extractable helped to refine the brand as well as created the Robot mascot which has become an integral part of the brand experience. Logix is even running an awesome “Name The Bot” contest to name the Robot mascot. 

The new site helps show-case the large brand impact the credit union is working to develop. They want to move away from the historical focus on Lockheed and bring in an expanded member base. The new site creates a showcase for new features like the custom designed calculators and a platform to evolve over time.

In addition the site showcases the extensive financial education materials Logix provides its users.

Hope you like the new site as much as we do!