Join Extractable at Top Digital Marketing Conferences This Fall

Sonya Moré  

August 22, 2014

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Learning about real-world digital marketing strategies, results and best practices from peers and industry experts is one of the best ways to light a fire and spark fresh thinking at your organization. Delivering exceptional customer experiences is one of the most powerful ways for marketers to differentiate their brand and gain competitive advantage in today's marketplace. It's not an easy task. It requires marketers to be fluent in multiple areas like omni-channel marketing, mobile, data analytics, user experience, social media, content marketing, personalization and more. Fortunately, there's a host of fantastic educational conferences this fall, all designed to help marketers better engage, nurture and win customers at every customer touchpoint.

While we'll be attending all of the conferences listed below and exhibiting at some, we're also excited to present our data-driven digital expertise at the Sitecore Symposium, the Gilbane Conference and NetFinance Interactive. At Sitecore, we'll reveal how Extractable successfully built a powerful digital solution for a customer to drive engagement and business results across desktop, mobile, public and logged-in experiences. At Gilbane, we're on a panel with several other distinguished experts to discuss how to successfully implement and maintain a content marketing strategy and plan. At NetFinance Interactive, we'll talk about the biggest customer experience problems in online banking, what banks can do about them and what are the most significant growth opportunities, based on findings and insights from a proprietary analysis that we've done.

American Banker Marketing and Retail Conference

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When/Where: Sept. 7-9, Orlando

Why Attend: Explore the latest thinking about customer-centricity, mobile banking, digital, multi-channel communications, big data, customer service, sales and more. Also, visit the Extractable booth

Sitecore Symposium

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When/Where: Sept. 8-10, Las Vegas

Why Attend: Tap the Sitecore community about how to engage customers with personalized, measurable experiences in today's mobile, social and global world. And, attend the Extractable session!

How can you build a digital experience that is designed to engage your customers for years to come? 

Simon Mathews, Chief Strategy Officer, Extractable

Bess Lauer, Digital Communications Manager, Micron Technology, Inc.

Wednesday, Sept. 10, 4:00-5:00 p.m.

Content Marketing World  

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When/Where: Sept. 8-11, Cleveland, OH

Why Attend: Get the tools you need to implement a content marketing plan to grow your business and engage your audiences. In addition to speakers from top brands like Kraft Foods, Microsoft and Facebook, hear keynote speaker Actor, Director, Producer Kevin Spacey!

B2B Marketing Forum

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When/Where: Oct. 8-10, Boston

Why Attend: Learn about technologies and other tools B2B marketers can use to modernize their marketing approach in the areas of demand generation/nurturing, measurement and analysis, big data, writing and curation, video content, and marketing strategy and planning.

Forrester’s Forum for eBusiness & Channel Strategy

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When/Where: Oct. 28-29, Chicago

Why Attend:  Learn how to create alignment and balance in enterprise wide digital strategies and transform your operations with customer-centric business technologies while improving customer experiences.

Forrester CX WEST 

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When/Where: Nov. 6-7, Anaheim

Why Attend: See new Forrester research that reveals the drivers of customer experience quality and learn how to take charge of your customer experience ecosystem. 

Gigaom Roadmap

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 When/Where: Nov. 18-19, San Francisco

Why Attend: Hear from the world's leading creators that are using experience design to disrupt industries. Discuss the future of next-generation interfaces, the intersection of data and design, and lessons learned about designing emotionally compelling experiences.

Gilbane Conference

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When/Where: Dec. 2-4, Boston

Why Attend: Explore the most effective technologies and approaches to help enterprises build agile, sustainable digital experiences. And, attend Extractable's session!

Content Marketing Panel (C12)

Dana Larson, Chief Content Officer, Extractable

Rachel D Metscher, Director of Content Marketing, ICF International and American Marketing Association

Pawan Deshpande, Founder & CEO, Curata

Sourabh Kothari, Senior Manager, Rich Media Marketing, Cisco Systems, Inc.

Wednesday, Dec. 3, 2:00-3:20 p.m.

NetFinance Interactive

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When/Where: Dec. 2-4, San Diego

Why Attend: Hear senior-level speakers present about the latest trends in data innovation, mobile and cross-channel customer experience. Focus this year is on disruptive technologies, omni-channel, analytics, mobile and digital. Also, attend the Extractable session!

The biggest customer experience problems in online banking, and what to do about them

Simon Mathews, Chief Strategy Officer, Extractable

Day 3, 10:05 a.m.