IA and UI as building blocks of SEO

Christian Crumlish  

April 24, 2006

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In SEO, Information Architecture and Interface Design, Shari Thurow writes:

The most important building block of SEO is the information architecture. If you want your HTML/XHTML, audio, video, and image files to generate qualified search engine traffic, the key ingredient to making these files appear relevant are the information architecture and the interface that communicates this architecture.