Google now offers Credit Card Comparison

Craig  McLaughlin

November 15, 2010

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Google now offers users the ability to compare credit cards. Based on credit type and card preferences the app will help users sort to the best card alternatives then link to the appropriate application forms. Credit Karma offers a similar service with additional information for users seeking card features.

With the cost of SEM for financial services products being so expensive and the excessive noise in the space from an SEO perspective, approaches like this will increasingly be an effective strategy for financial services companies seeking to broaden market share.