GIA – World’s Authority on Diamonds, Colored Stones & Pearls

Rob W  

April 10, 2009

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The Gemological Institute of America (GIA), the world’s foremost authority on diamonds, colored stones, and pearls recently worked with Extractable to launch their new website The new website was designed with a coherent navigational structure that promotes critical user paths.

The site design and information architecture should increase student applications and stone submissions while driving repeat visitors as they have a more positive online experience with the GIA brand.

If you need a stone evaluated, are interested in a jewelry career, need to buy a ring or learn more about a stone make sure to visit GIA online or visit them in Carlsbad.