First page of search results, please

Christian Crumlish  

April 12, 2006

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Todd just sent around this BBC News article discussing a US study that found that search users stop at page three and that, in fact, “Most people using a search engine expect to find what they are looking for on the first page of results.” This jibes with my own personal experience. I rarely even go past the second page. I wonder if some people don’t even go below the fold.

Also: “41% of consumers changed engines or their search term if they did not find what they were searching for on the first page.”