Broadcasters are leery of Internet TV

Craig  McLaughlin

November 10, 2010

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Now TV must cope with assault from the Internet

Convergence is coming at a faster pace than ever. Broadcasters are struggling to determine new revenue streams. Longer term the streams will be combined, supplemented, and enhanced. E-commerce will be integrated into the experience and users will be able to wrap social around what they are viewing and buying. It would seem that advertisers would be ecstatic to see these kinds of real-time metrics. Content is still king– that is until new content takes it place. This is going to be fascinating.