AIGA relaunches GAIN journal of business and design

Christian Crumlish  

February 24, 2006

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AIGA, a designers’ professional association is relaunching its web journal, GAIN:

The Gain journal is dedicated to stimulating thinking at the intersection of design and business. Through rigorous case studies and thoughtful interviews, the journal demonstrates how the process of design can be used to solve business problems, foster innovation, build meaningful customer relationships and differentiate products from competitors.

Gain has a new team: managing editor, Karen McGrane, and mailing list moderator, Jeff Lash….

[R]eaders are invited to join a discussion through a new mailing list, AIGA-Gain –an informal, open discussion on topics at the intersection of design and business. The mailing list will focus on one topic per week.