Extracting Insight: The Discovery Process
Everything we do flows from a granular understanding of your business objectives, competition, offline activities, support processes and brand personality. So before we step up to the whiteboard, we immerse ourselves in your business through an in-depth discovery process that captures and documents every requirement and priority at all levels of the organization. Comprehensive discovery establishes a reliable basis for strategy formulation and tactical planning. Without it, we can’t succeed.
While the scope of discovery varies with project scale and complexity, our goal is to gather all necessary information to ensure successful creative and technical execution. Typical discovery activities include:
Stakeholder Interviews
Our strategy team interviews all concerned stakeholders to capture strategic objectives and tactical requirements at every level within a client’s organization. Interview participants may include C-level executives, business unit managers and internal department managers. Meeting the stakeholders helps us understand common goals and manage competing interests.
Competitive Analysis
To understand your online competitive environment we evaluate your competitors’ web sites through a 60-point analysis that identifies industry best practices, competing strategies and targets of opportunity.
User Research
To provide a baseline understanding of existing web site use and user objectives, we may conduct site surveys, tracking analysis, focus groups and one-on-one interviews. Understanding user behavior helps us identify opportunities to improve user satisfaction through new services, improved functionality and enhanced design.
Technical Audit
To ensure compatibility and optimum site performance, we evaluate your IT environment as a foundation for all production, development and deployment decisions.
Application Audit
To streamline backend and third-party application integration, we inventory all systems and applications that will interface with the new site services. Based on these findings we develop functional specification for subsequent development.