Extracting Brilliance: The Design Process

Some interactive firms design for the tragically hip. Not us. We leave the trends for the brand shop down the street. Our design work is always focused on customer relationships and targeted results. In our book that’s real creativity. We specialize in interactive design that strengthens brands and makes customer experiences more valuable. Our team has created some of the most heavily trafficked web sites in American business. Our creative services include:

  • Web site design
  • User interface design, information architecture development
  • Flash-based multimedia design and development
Design Process

Our design team works hand-in-glove with the strategy team to understand your business goals, design preferences and customer requirements. Preliminary designs explore a range of conceptual approaches to the strategic and tactical objectives—from button-down to bleeding edge. The complete process normally requires three to four iterations, with each round narrowing the design until a final creative direction is approved. The result is a site design that positively reflects your company’s brand, culture, and spirit, and provides an intuitive interface to the content and services your users seek.

Visual Communication
Unlike the written word, visual design can communicate instantly and without effort. This is a great power if used correctly, and as in any relationship, first impressions count. The initial exposure to your online brand gives customers a perception of what your company and its products will be like to interact with - creating expectations far beyond whether your site and your business are attractive. By providing meaningful clues to the user, interactive experiences can seem like second nature-the first time through.