Data-Driven Design

A commissioned study conducted by Forrester Consulting on behalf of Extractable, April 2012

71% of firms see an improvement in their websites from the use of data with a repeatable data-driven design approach, and yet 37% of companies ignore data in making website design decisions.

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Data-driven design is the key to optimizing business results.

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The Data-Driven Design Infographic

We took some key findings from the study and made a fun infographic.

Take a look and maybe share with your colleagues and friends!

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Data on this page is take from the commissioned study conducted by Forrester Consulting on behalf of Extractable, entitled Data-Driven Design: Digital Experience Teams Are Focused On Website Metrics That Don't Demonstrate Business Value, April 2012. The study draws on an October 2011 survey of 209 marketer, eBusiness, and customer experience professionals tasked with designing and improving their firms' digital experiences.

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Improved performance is rarely arrived at by luck alone. Extractable is a data driven design agency focusing on how to use statistics and research to inform site development to achieve superior results for goals such as lead generation, lead nurturing, ecommerce revenues, streamlined customer support, and customer acquisition. We thrive on data and look for it in all web activities including industry research, web analytics, survey data, session playbacks, and usability testing. Our digital strategies encompass the major interactive channels from web sites to mobile applications to social networking campaigns to new technologies such as web TV. Our great clients come from every walk of life in the financial, healthcare, retail, high technology, and government industries. Whether the focus is B2B lead generation, B2C customer acquisition, or simply improving ROI of the digital channel our team is driven by combining hard data and experienced insight to solve interactive problems.