A commissioned study conducted by Forrester Consulting on behalf of Extractable, April 2012
71% of firms see an improvement in their websites from the use of data with a repeatable data-driven design approach, and yet 37% of companies ignore data in making website design decisions.
The Data-Driven Design Infographic
We took some key findings from the study and made a fun infographic.
Take a look and maybe share with your colleagues and friends!
Blog posts related to the study
Data on this page is take from the commissioned study conducted by Forrester Consulting on behalf of Extractable, entitled Data-Driven Design: Digital Experience Teams Are Focused On Website Metrics That Don't Demonstrate Business Value, April 2012. The study draws on an October 2011 survey of 209 marketer, eBusiness, and customer experience professionals tasked with designing and improving their firms' digital experiences.