RS Investments
RS Investments (RS), is a privately-held, investment company that manages more than $7 billion of assets through its suite of mutual funds. To improve its customer service and provide enhanced information on their products and the investment teams managing them, RS contracted Extractable to completely redesign its online presence.
Goals
Elevate its perception as one of the top
investment companies in the world.
Stand apart from competitors through
a modern, innovative website look
and feel.
Maintain the same sense of personal
connection that made its business
so successful.
Target Audience
Investment managers and financial
advisors representing companies,
governments, and high net
worth individuals.
Public and private 3rd party analysts of
investment companies.
Services Provided
Brand strategy
Site strategy, design, and
implementation
CMS selection, integration, and training
Go to rsinvestments.com
Results
Developed a modern user experience authentic to RS’ core mission and values, while offering visitors an expanded view of it capabilities and financial products.
Increased efficiency in managing site content.
Received unsolicited, 3rd party recognition of the innovative approach to navigation design.
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