Case Studies
TRUSTe
TRUSTe certifies and monitors privacy practices on more than 2,400 websites, including many of the most heavily trafficked ones. TRUSTe contracted Extractable to help counter growing competition by designing a corporate website to promote and facilitate trust between businesses and consumers online.
Goals
- Increase lead generation to meet aggressive revenue goals
- Increase brand awareness, brand loyalty, and demonstrate value for existing customers
- Be more transaction-oriented by enabling prospects to self-qualify their interest
- Become a destination for consumers to find privacy-oriented resources and generate consumer activity
- Establish Key Performance Indicators for TRUSTe teams to optimize the user experience via analytics data
Target Audience
- Large enterprises
- Small- and medium-sized businesses
- Consumers
Services Provided
- Site strategy, design, and development
- CMS selection and implementation
- Analytics review and workflow creation
Go to truste.com
Results
- Expanded brand positioning
- Double-digit increase in sales leads generated post-launch
- Improved perception of services offering
