Case Studies

Symantec

Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organizations secure and manage their information-driven world. Symantec contracted Extractable to dramatically improve the effectiveness of its corporate Intranet, which was a composition of more than 200 sub-sites and multiple dozens of different user experiences.

Goals

  • Enable the Intranet to be the unified, central platform for accessing and sharing job, critical tools, news and information about the company, departments, and teams, and policies and procedures.
  • Strengthen relationships with and between employees, including maximizing employee engagement and loyalty.
  • Create a user experience that emotionally impacts users with its simplicity, elegance, and professionalism.
  • Design to scale with the company's fast growth and increasingly diverse global business and employee population.

Target Audience

  • 18,000 plus employees, across the globe located offices in nearly every major city and country around the world.

Services Provided

  • Site strategy, design, and implementation





Results

  • Bundled functionality as modular, mix, and match options, so users with varying design sensibilities were able to create varied, but still visually appealing department/team intranet sites.
  • Unified Intranet with a single look and feel that was aligned with Symantec's new brand guidelines.
  • Increased rate of Intranet use by staff by improving content delivery and ease of use.

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Improved performance is rarely arrived at by luck alone. Extractable is a data driven design agency focusing on how to use statistics and research to inform site development to achieve superior results for goals such as lead generation, lead nurturing, ecommerce revenues, streamlined customer support, and customer acquisition. We thrive on data and look for it in all web activities including industry research, web analytics, survey data, session playbacks, and usability testing. Our digital strategies encompass the major interactive channels from web sites to mobile applications to social networking campaigns to new technologies such as web TV. Our great clients come from every walk of life in the financial, healthcare, retail, high technology, and government industries. Whether the focus is B2B lead generation, B2C customer acquisition, or simply improving ROI of the digital channel our team is driven by combining hard data and experienced insight to solve interactive problems.