Case Studies

Sunset Magazine

Sunset is a premier media company best known for its nationally-distributed Sunset Magazine. Sunset contracted Extractable to design and develop its online Plant Finder application to improve customer satisfaction, strengthen its brand, and increase its subscriber base.

Goals

• Provide a valuable, regular resource for its audience of professional and hobbyist gardeners to easily access the massive database of plant information previously only available through the highly popular Western Garden Book.
• Allow broad-based searching based on more than 80 criteria, such as climate zone, plant type, physical characteristics, and care data.
• Demonstrate Sunset's brand positioning as a technologically-savvy organization.

Target Audience

• Consumers nationwide.
• Professional gardeners nationwide.

Services Provided

• Brand Strategy
• Site strategy, design, and implementation

Go to Sunset Plant Finder

Results

63% more
repeat visitors

• Created a dynamic, easy-to-use tool.
• Strong connection with users based on feedback aggregated via third-party blogs and forums.
• Rise in post-launch site traffic showed increased number of repeat visitors and longer session times per visit.

             

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Improved performance is rarely arrived at by luck alone. Extractable is a data driven design agency focusing on how to use statistics and research to inform site development to achieve superior results for goals such as lead generation, lead nurturing, ecommerce revenues, streamlined customer support, and customer acquisition. We thrive on data and look for it in all web activities including industry research, web analytics, survey data, session playbacks, and usability testing. Our digital strategies encompass the major interactive channels from web sites to mobile applications to social networking campaigns to new technologies such as web TV. Our great clients come from every walk of life in the financial, healthcare, retail, high technology, and government industries. Whether the focus is B2B lead generation, B2C customer acquisition, or simply improving ROI of the digital channel our team is driven by combining hard data and experienced insight to solve interactive problems.