Case Studies
RS Investments
RS Investments is a privately-held investment company that manages more than $7 billion of assets through its suite of mutual funds. To improve its customer service and provide enhanced information on their products and the investment teams managing them, RS contracted Extractable to completely redesign its online presence.
Goals
- Elevate its perception as one of the top investment companies in the world.
- Stand apart from competitors through a modern, innovative website look and feel.
- Maintain the same sense of personal connection that made its business so successful.
Target Audience
- Investment managers and financial advisors representing companies, governments, and high net worth individuals.
- Public and private 3rd party analysts of investment companies.
Services Provided
- Brand strategy
- Site strategy, design, and implementation
- CMS selection, integration, and training
Go to rsinvestments.com
Results
- Developed a modern user experience authentic to RS' core mission and values, while offering visitors an expanded view of it capabilities and financial products.
- Increased efficiency in managing site content.
- Received unsolicited, 3rd party recognition of the innovative approach to navigation design.
