Case Studies

RedPrairie

RedPrairie, a leading provider of inventory, transportation and workforce management technology solutions, contacted Extractable to develop a global online presence representative of its industry leadership.

Goals

  • Position RedPrairie as a world-class productivity solutions provider
  • Generate an increase in online sales leads fielded
  • Implement scalable technology platform to support growth

Target Audience

  • IT Executives
  • Supply Chain Professionals
  • Retail Operations Executives
  • HR Executives

Services Provided

  • Brand strategy
  • Technology advisory
  • Content strategy
  • User experience strategy, design, and implementation
  • Application integration
  • Strategic support

Go to redprairie.com






Results

  • Redesigned corporate website in 5 languages
  • Double-digit growth in sales leads generated
  • A visual branding that more authentically reflected RedPrairie's brand essence and identity
  • A new content management system that gives RedPrairie marketing and product teams greatly improved asset management and workflow capabilities
  • Improved search engine relevance
  • Coding innovations that enables RedPrairie teams to change Flash content elements without engineering support

W3 Awards        WebAwards       

IMA Awards        The Webby Awards

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Improved performance is rarely arrived at by luck alone. Extractable is a data driven design agency focusing on how to use statistics and research to inform site development to achieve superior results for goals such as lead generation, lead nurturing, ecommerce revenues, streamlined customer support, and customer acquisition. We thrive on data and look for it in all web activities including industry research, web analytics, survey data, session playbacks, and usability testing. Our digital strategies encompass the major interactive channels from web sites to mobile applications to social networking campaigns to new technologies such as web TV. Our great clients come from every walk of life in the financial, healthcare, retail, high technology, and government industries. Whether the focus is B2B lead generation, B2C customer acquisition, or simply improving ROI of the digital channel our team is driven by combining hard data and experienced insight to solve interactive problems.