Case Studies

NETGEAR

 

NETGEAR, the preferred customer-driven provider of innovative networking solutions for small businesses and homes, contacted Extractable to improve and support its global corporate website, www.netgear.com.

 

Goals

  • Fulfill highest priority website requirements and issues
  • Provide web-based service request entry and tracking system, which enables worldwide users to manage tasks throughout their lifecycle
  • Quarterly user experience performance reviews
  • Provide a gateway for scoping and meeting project-based requirements

Target Audience

  • Consumers around the world
  • Over 26,000 retailers globally
  • Approximately 39,000 value-added resellers

Services Provided

  • User experience strategy, design, and development
  • CMS selection and redeployment
  • Content publishing
  • Ongoing strategic, creative and development support

Go to netgear.com




Results

  • Implemented new global CMS platform
  • Evolved site user experience as product lines expanded globally
  • Efficiencies resulted in significant cost savings in the resolution of live site issues
  • Enabled extranet connectivity and Salesforce integration

W3 Awards        WebAwards        IMA Awards

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Improved performance is rarely arrived at by luck alone. Extractable is a data driven design agency focusing on how to use statistics and research to inform site development to achieve superior results for goals such as lead generation, lead nurturing, ecommerce revenues, streamlined customer support, and customer acquisition. We thrive on data and look for it in all web activities including industry research, web analytics, survey data, session playbacks, and usability testing. Our digital strategies encompass the major interactive channels from web sites to mobile applications to social networking campaigns to new technologies such as web TV. Our great clients come from every walk of life in the financial, healthcare, retail, high technology, and government industries. Whether the focus is B2B lead generation, B2C customer acquisition, or simply improving ROI of the digital channel our team is driven by combining hard data and experienced insight to solve interactive problems.