Case Studies
Kodak Vision
Recognizing opportunities to re-establish image management leadership, regain market share lost to rising startups like Flickr, and better service a fast-growing online segment, Kodak contracted Extractable to build a prototype photo-managment and sharing web application.
Goals
- Position Kodak as one of the leading image brands.
- Create a next generation user interface utilizing nascent advanced web technologies.
- Develop way to facilitate group-based collections and sharing.
- Use the prototype as a showcase for Kodak corporate and product marketing teams on how the latest technologies can be combined to appeal to an increasingly more technology-savvy audience.
Target Audience
- Existing and prospective consumers nationwide.
Services Provided
- Concept design
- Prototype development
Results
- Created a semi-functional prototype using pre-release Microsoft technologies that enabled drag-and-drop functionality on web platform (non-existent at the time, pre-Google maps).
- Created enhanced linear (date and time) and non-linear (geography, pattern, family tree) ways of viewing managing, and sharing images and video clips.
- Enabled the user creation of multimedia stories / albums comprised of images, video, music, and narration.
