Case Studies
Gemological Institute of America (GIA)
Founded 75 years ago, GIA is the world's foremost authority on gemology research and learning. GIA contracted Extractable to create a scaleable platform for offering new services and a user experience aligned with its brand as part of its continued global expansion.
Goals
- Provide a contemporary user experience reflective of a modern organization while remaining true to GIA's heritage and core brand attributes: trusted, authentic, and expert.
- Channel audiences and provide them with relevant information based on their user type, including to unique differentiators, such as its Int'l Diamond Grading System used by nearly every jeweler today.
- Make it easy for staff to update web content by implementing a new content management system.
Target Audience
- 100 million+ gem retailers, appraisers, students, and prospective consumers globally.
Services Provided
- Brand strategy
- Site strategy, design, and implementation
- CMS and application integration
Go to gia.edu
Results
- Created a tailored, engaging user experience that upholds GIA's brand positioning guidelines.
- Increased productivity and efficiencies by installing and training staff on using the new CMS.
- Improved marketing effectiveness by implementing sophisticated web analytics tools.
