Case Studies

CareCredit

CareCredit is the nation's leading patient financing program. CareCredit contracted Extractable to improve the overall user experience of its primary customer engagement platform, its corporate website.

Goals

• Make key information more accessible.
• Better facilitate patient decision-making in selecting the most relevant CareCredit solution.
• Connect prospective customers with affiliated doctors across the country.
• Develop customized analytics package to deliver real-time user behavior data to inform ongoing improvements to the website's user interface.

Target Audience

• 100,000+ U.S. individuals and families.

Services Provided

• Brand analysis
• Site layout and visual design
• Multi-variate testing for continued site optimization

Go to www.carecredit.com

Results

42% increase in
lead conversion

• Lead conversion jumped 42.2% from 6.6% to 9.4% year-over-year
• Overall site traffic to customer sign-up page increased 28%
• Overall site performance among the best historically despite recession and financial industry troubles

             

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Improved performance is rarely arrived at by luck alone. Extractable is a data driven design agency focusing on how to use statistics and research to inform site development to achieve superior results for goals such as lead generation, lead nurturing, ecommerce revenues, streamlined customer support, and customer acquisition. We thrive on data and look for it in all web activities including industry research, web analytics, survey data, session playbacks, and usability testing. Our digital strategies encompass the major interactive channels from web sites to mobile applications to social networking campaigns to new technologies such as web TV. Our great clients come from every walk of life in the financial, healthcare, retail, high technology, and government industries. Whether the focus is B2B lead generation, B2C customer acquisition, or simply improving ROI of the digital channel our team is driven by combining hard data and experienced insight to solve interactive problems.