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Extracting the Essentials of the Web

Archive for May, 2007

Extractable Designs Interactive Product Demo For McAfee

Wednesday, May 30th, 2007 by Joel

We are proud to announce the launch of our first project with McAfee. We designed a Flash-based product demo with voiceover to market McAfee’s Secure Internet Gateway appliance. The Secure Internet Gateway provides small and medium-sized businesses a strong line of defense against web and email threats, including spam, phishing, viruses, and spyware.

Nice job, team!

The demo is live at: www.mcafee.com/us/smb/products/promos/sig/index.html

McAfee SIG Demo.jpg

We’re Hiring

Friday, May 25th, 2007 by Dan Harrelson

Are you looking to work for top-notch companies such as SanDisk, Visa, FedEx, EA Games and Charles Schwab? Are you passionate about building amazing web sites and working with other talented, motivated people? If so, then please check out our current openings and send us your resume today!

Extractable Announces Launch of Schwab MoneyWise Web Site

Friday, May 25th, 2007 by Joel

Extractable is pleased to annouce the launch of the Schwab MoneyWise web site! Kudos to the Extractable team for a solid inital project, resulting in site launch during Financial Literacy Month. The team is excited to continue enhancing the site with additional activities, tools, content, and a community forum! More information regarding the site’s charter can be found in the official Charles Schwab press release.

The site is live at: http://www.schwabmoneywise.com

Schwab MoneyWise Homepage

New Version of Google Analytics is Released

Tuesday, May 8th, 2007 by Dan Harrelson

Today Google announced an updated version of their Analytics service. The service was already terrific, and free. It now features a much more robust dashboard, the ability to better track campaigns and the ability to email reports to collegues.

Check out the flash demo for an overview of the service and this blog for details on what has changed in the reporting interface.

Citysearch gets an update

Sunday, May 6th, 2007 by Alex Long

Being an avid foodie living in San Francisco, Citysearch has long been part of my restaurant search arsenal, which also includes Yelp, sfgate, sfstation, and Chowhound. I’m not alone in using the site this way: 6 of the top 10 searches in Citysearch San Francisco are related to food. So it’s good news that Citysearch updated its website last week, creating a richer user experience while implementing Web 2.0 standards.

Aside from the fresh look and feel, some of the updates include:

1. Text messaging – This is probably the most convenient new feature. You can now send your search results to your phone via text messaging and receive the phone number, address and user ratings.

2. Behind-the-scenes videos – Citysearch offers short 1-minute videos of local restaurants, bars, hotels, and so on. Just like Chow. Now you can see the venue before you go.

3. Improved search - You can refine your search with more categories, such as group dining, carry out, lunch spot, and late night dining. You can also map your results much easier.

4. Better interaction design – Pop-up menus, for example, have replaced classic pull-downs, so you can see all the neighborhoods at once when you begin your search. This gives you a global view of your options, something pull-down menus can’t do.

5. Better organization of content – On the restaurants hub page, you can check out featured restaurants and popular new hotspots or select a checkbox for ‘searching restaurants only.’ No need to drilldown to another page anymore. And when you find the venue you want, you can also identify ‘what’s nearby.’ With the click of a button, you can see a map of hotels, bars, theaters, banks, etc. in the surrounding area.

I still have a few complaints. Search needs some work; it’s inconsistent. When you select the button to ‘map your results,’ it doesn’t always work. But overall, Citysearch has done a great job with this update. The site has definitely improved the user experience for people on-the-go. Now if they could only find a way of making parking easier.

A Tale of Smart Mobs and a Greener Apple

Wednesday, May 2nd, 2007 by Alex Long

Yesterday the Webby Awards announced their winners, including the Green my Apple campaign. The Greenpeace campaign organized some 45284 Mac fans (as of this posting) to get on a mailing list, hug their Mac, get creative with culture jamming, and ask Steve to go green. Today their smart mob tactics bore fruit. Apple announced it has heard the criticism of “environmental organizations” and is changing its policy. Kudos to Apple for listening to its users, stakeholders and the greater Mac community. Who says web campaigns based on social networking can’t create change?

2007 Webbies announced

Tuesday, May 1st, 2007 by Alex Long

Today the Webby Awards were announced. And once again, it’s full of a wide range of inspiring, didactic, creative, experimental, irreverent, fantastical, personal, promotional and political sites. Well, see the list of winners for yourself.