“QA-ing” Your Analytic and SEO Strategy
Saturday, October 11th, 2008 by Rob WWhen developing a new website, most companies (or web development agencies if the project is not being done in-house) go through an exhaustive “Test Plan” or “QA Checklist” before the site is launched. This document tends to focus on checking for broken links, spell checking site copy, testing site features like search or online forms, verifying the presence of 301 redirects (on the old website), making sure the site is free of (CSS, JS, etc) errors, ensuring the navigation is consistent, checking cross browser compatibility and so on goes the list.
When of the areas that I believe that is most often overlooked when “QAing” a website before it is launched is verifying that the sites analytic and search engine strategies are in place.
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So just because your QA team believes the website is free of errors and ready to be launched don’t forget to verify your analytic strategy has been addressed and you’ve taken the necessary steps to make it easy for search engines to find and understand your new website.
