When we begin the analysis of a site, we are always looking to segment visitors by their intent. This helps us better analyze visitor behaviors and identify ways to improve the visitor journey.
Yet recognizing the visitor’s intent is not always easy. Site analysts often look towards internal and external search phrases, as well as clicks on display banners, which sometimes allow the visitor to literally say what they are trying to do. For the majority of visitors that do not declare their need via a search phrase, a web analyst will need to get a little more creative in determining the visitors final objective.
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