ABOUT THE DMA &THEN EVENT
Boston, MA October 4-6
A 2.5 Day Intensive Marketing Conference:
&THEN is designed to provide you with most varied perspectives of the world's best brands and marketers-the CMOs, creatives, analysts, writers, strategists and thought leaders who get it and get you.
Here’s how the DMA &Then describes their audience – “Gen D”:
Gen D Anthem:
• The makers, the inventors, the disruptors, creators, analysts, and artists. The authors of the brand experience.
• We are more than 21st century mad men-we are a new generation of modern, empirical, integrated media mavens and creatively-inspired makers.
• We are driven by results-performance-impact.
• We influence hearts and minds, we change behavior, create conversations, tell stories and pull our audiences into a brand relationship.A new generation of digital, data-driven marketers-we curate the dialogue.
• We create demand with a capital D.
• We are GenD-today's generation of marketing genius. Welcome to the future of marketing.
More details to come. Register for the conference»