Following the success of last year's inaugural Financial Brand Forum, Extractable is pleased to be heading to Las Vegas to participate in this year's follow-up. Held April 29 - May 1 at Caesars Palace, the Forum will focus on branding, marketing, and retail challenges faced by banks and credit unions, and look to offer practical ideas and actionable advice from industry professionals.
Mark Ryan, Extractable's co-founder and Chief Analytics Officer, will be presenting in Track 2, "Online, Mobile, and Digital," about transforming banking websites into high-performance sales channels. Mark's presentation will detail how financial institutions can use readily-available data to gain valuable insights into consumer preferences, goals, and needs, effectively using these to balance UX, creativity, and technology and deliver a best-of-breed banking website.
Extractable regularly writes for the Financial Brand on the digital strategy and user experience challenges and opportunities faced by financial institutions. Having served as a premier sponsor for the first Financial Brand Forum, we're thrilled to be returning this year to support the continued growth of the conference as a leading source for strategy and insight for financial marketing professionals.
More information, including how to register for the Financial Brand Forum, can be found here.