SAN FRANCISCO, Sept. 16, 2014 /PRNewswire/ – EXTRACTABLE, the award-winning, data-driven digital agency, was named Top Agency in the 2014 Web Marketing Association’s WebAward Competition. In its 17thyear, the WebAwards competition recognizes the interactive firms producing the most outstanding development work, and scores websites based on creativity as well as functionality of the overall interactive experience. The Top Agency award goes to the agency that wins the most WebAwards across 96 industry categories. With 55 awards won this year, this is the third Top Agency win for EXTRACTABLE.
With core expertise in Healthcare, Financial Service, Business to Business (B2B), and Green Energy industries, EXTRACTABLE captured many awards: Five awards in Healthcare, 22 awards in Financial Services, 17 awards in the B2B category, four awards in Green Energy, and seven awards in Business to Consumer (B2C) and other categories.
“The Top Agency WebAward is an exciting win for us,” says Craig McLaughlin, “It highlights EXTRACTABLE’s dedication to not only creating best-in-class digital experiences for our clients, but our ability to do it again and again, across industries.”
The success that EXTRACTABLE has achieved stems directly from the agency’s ability to gain a deep understanding of the often-complex business challenges, regulations, and sales cycles of specific sectors, such as Financial Services, Healthcare, Green Energy, and B2B. As businesses of all types struggle to reshape their digital experiences to better engage customers and drive business success, EXTRACTABLE achieves results for clients with strategies based on research and data specific to each client. What’s more, the team never underestimates the power of delivering a simple yet flawless experience that is designed to connect users with the content that is most relevant to them.
As described by one of the WebAward judges, EXTRACTABLE’S work is “visually engaging, super simple to navigate, to the point.” Examples of EXTRACTABLE-designed and developed websites recognized by the WebAwards competition include the following:
Energy Upgrade California - By understanding the needs of residents, small business owners, and contractors, and undertaking an extensive audit of more than 75 global websites representing the best in sustainability and community education, EXTRACTABLE developed a next-generation website that is SEO-friendly, intuitive to navigate, and designed to influence users to take action toward more conservative energy use. With Phase 1 launched in Spring 2013, the website has already shown success in getting visitors to engage and act.
WebAwards won: Advocacy Standard of Excellence, Energy Standard of Excellence, Environmental Standard of Excellence, Non-Profit Standard of Excellence.
Marcus & Millichap - EXTRACTABLE created a modern user experience design for real estate investment firm Marcus & Millichap. The website highlights the firm’s highly experienced agents, the breadth and depth of property offerings and their impressive range of market research. The website successfully extends the reach of the firm’s sales force by providing cross-selling opportunities, integrating social media, and generating qualified, educated leads.
WebAward won: Outstanding Website
Largest Health Insurer in Arizona - After a thorough user experience process, EXTRACTABLE developed a website with intuitive navigation to effectively serve a variety of site visitors, including individuals and families, seniors, employers, brokers, and healthcare professionals. Content was reorganized and developed based on users' primary needs and optimized for search engine performance.
WebAwards won: Healthcare Standard of Excellence, Healthcare Provider Standard of Excellence, Medical Standard of Excellence, Regional Standard of Excellence
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