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eMetrics Mobile Summit: Measuring Mobile Marketing Success

data driven design

The 2013 eMetrics Mobile Summit looked at mobile measurement strategy, usability and throughput, Near Field Communication, managing multiple screens, mobile web & apps metric, how to analyze the return on mobile marketing investment.

EXTRACTABLE’S Mark Ryan spoke at the 2013 eMetrics Summit in Boston on Data Driven Smartphone Experience Optimization.

See the full list of the all star line-up of speakers.