News

Sunset Launches Plant Finder Web Application

March 12, 2009

FOSTER CITY, CA — Extractable, an award-winning user experience design agency, today announced the launch of the exciting new Plant Finder Web application by Sunset, a premier media company best known for its Sunset Magazine. The application enables professional and hobbyist gardeners to search the massive database of plant information previously only available through the highly popular Western Garden Book. By making this powerful information finally available online, Sunset expects to improve customer satisfaction, attract more traffic to its Web, strengthen its brand, and increase its subscriber base.

The Plant Finder database of thousands of plants can be dynamically searched by more than 80 criteria, including climate zone, plant type, physical characteristics, and care requirements. The application also enables users to create a plant list for future reference as well as to easily access closely-related garden ideas.

In close collaboration with the Sunset team, Extractable created the public-facing user experience and brand positioning strategy, as well as the user interface and underlying databases for Plant Finder. To enable the Sunset team to easily modify the tools, Extractable also created a custom administrative interface.

About Sunset

Sunset is the premier resource for achieving the ultimate Western lifestyle. Our experts focus on travel destinations in the 13 Western states, home design and outdoor living ideas suited to our region, and recipes and menus that celebrate the West.

Published monthly, Sunset Magazine shares the best of life in the West—from travel and food to home and garden—with our nearly five million readers. We are passionate about showcasing the region’s unique lifestyle and noteworthy destinations, inspiring people to achieve the dream of living in the West.

Sunset.com is the West's essential how-to guide to all the best things about the region: easy backyard living and gardening, unexpected day trips and destinations, fast and fresh foods, shockingly perfect wine pairings, and innovative home decorating and design.

About Extractable

Extractable is an award-winning, user experience design agency. We specialize in creating and maintaining websites, applications, and IP-based products for transactional, educational, lead generation, and entertainment purposes. For our Fortune 500 and smaller clients, our designs have targeted more than 100 million consumer and business audiences worldwide. Clients include Charles Schwab, EA Sports, FedEx, HTC America, Kodak, Palm, PG&E, Safeway, Sun Microsystems, 3Com, Sunset, and Visa. For more information, please visit www.extractable.com