Press Releases

Gemological Institute of America Selects Extractable for Web Site Redesign

June 9, 2008

FOSTER CITY , CA – Extractable, a leading Web strategy consultancy, recently announced that it has been selected by the Gemological Institute of America® (GIA), the world’s largest nonprofit institute of gemological research and learning, to redesign the organization’s Web site.

"After reviewing proposals from a number of well-qualified interactive agencies, we chose to move forward with Extractable because we were convinced their team’s strategic focus will render a superior result," said Kathryn Kimmel, VP and Chief Marketing Officer at GIA.  "We serve a number of constituencies, including students, gem and jewelry trade professionals and the general public and the new Web site needs to reflect that fact.  We also want to leverage our Web site to demonstrate a strong global position and Extractable has the capabilities and experience to address all of these unique needs."

Extractable conducts extensive research to understand the needs of each of its clients’ Web site visitors and determines how the site can best address those individual needs while also supporting the business goals of the organization.  The company uses Web analytics to continue this research once the Web site is deployed to assist in long-term Web support engagements.

"The online presence of every organization is important, particularly when they have the global expansion initiatives that GIA is implementing," said Joel Oxman, Vice President of Business Development at Extractable.  "We specialize in helping organizations make the most of the online channel and our strategic approach will ensure that everyone who visits GIA’s Web site will have his or her needs met while enjoying the best possible user experience."

About Extractable

Extractable is a leading Web strategy consultancy dedicated to designing and developing compelling online user experiences which target clients' precise business goals. From complete site redesign projects, to custom Web applications, to long-term Web support engagements, Extractable delivers an optimized user experience strategy. Extractable has developed award-winning Web sites for firms like Visa, Charles Schwab and FedEx, and it manages ongoing Web support teams for the likes of Sun Microsystems and Mervyns.

The company's expertise has been leveraged in a broad range of industries including financial services, technology, medical and consumer. Established in 1999, Extractable is privately held and located in Silicon Valley.

Contacts

Nneka Egwuatu/Heather Cunningham
Media Contacts for Extractable
678.781.7229/678.264.8011