Press Releases

Extractable Announces Launch of New Web Site for Mervyns

April 15, 2008

FOSTER CITY , CA – Extractable, a leading Web strategy consultancy, today announced the launch of Mervyns’ redesigned Web site. The new site is designed to enhance user experience in a variety of ways, including improved navigation, advanced search technology, better coordination with marketing channels and Spanish-language pages.

Mervyns, with more than 175 department stores in seven states, selected Extractable to create a cohesive online image that paralleled its branding efforts and support it through 2008. Susan Mesec, senior vice president of marketing at Mervyns, noted, “Although we added pages, we also reduced the clutter. Content is still king in the cyber world, but we took a less-is-more approach with each page and we’ll update content more frequently to ensure that our messages are clear and fresh.”

The site presents a bold new face for Mervyns.com while preserving the essence of the brand customers have come to know and trust. The site serves to accomplish a series of strategic corporate goals, including building brand awareness, driving traffic to the company’s stores, selling Mervyns-branded gift cards, displaying a daily advertisement specific to your geographic location and encouraging visitors to sign-up for email communications relaying exclusive money-savings opportunities.

Extractable also implemented a content management framework to enable employees to seamlessly update and expand the site at any time. Other key enhancements include:

• Customized analytics for business owners;
• Improved navigation to reduce clicks and the time required for results;
• Tracking of visitor patterns, preferences and time on the site to localize marketing efforts more effectively; and
• Robust career section adds employee testimonials and corporate culture description to job opportunities.

"We are excited to partner with Extractable on the relaunch,” Mesec added. "By undergoing this creative and technical renovation, Mervyns.com will provide customers and site visitors a quicker and more efficient experience with Mervyns products, stores and job opportunities.”

"Working with Mervyns to strategically enhance their online marketing channel was an excellent experience," said Joel Oxman, vice president of business development at Extractable. "Mervyns was keen to realize the specialized interactive services that Extractable provides will help them realize their business goals. We are committed to continuing to improve the impact of Mervyns’ interactive marketing channel."

About Mervyns

Mervyns, LLC, headquartered in the San Francisco Bay Area, is a family-friendly promotional neighborhood department store offering trend-right fashions and home décor for the entire family at affordable prices. Mervyns has a well-earned reputation for its extensive selection of national and private-label fashions and housewares. Community giving has been a cornerstone of the company’s business since 1949, with a focus on improving the lives of children and families by giving back to its communities by way of volunteerism and through its award-winning ChildSpree® program. Mervyns has more than 175 locations in seven states. For more information, go to www.mervyns.com.

About Extractable

Extractable is a leading Web strategy consultancy dedicated to designing and developing compelling online user experiences which target clients' precise business goals. From complete site redesign projects, to custom Web applications, to long-term Web support engagements, Extractable delivers an optimized user experience strategy. Extractable has developed award-winning Web sites for firms like Visa, Charles Schwab and FedEx, and it manages ongoing Web support teams for the likes of Sun Microsystems and Mervyns.

The company's expertise has been leveraged in a broad range of industries including financial services, technology, medical and consumer. Established in 1999, Extractable is privately held and located in Silicon Valley.

Contacts

Nneka Egwuatu/Heather Cunningham
Media Contacts for Extractable
678.781.7229/678.264.8011