Press Releases

Extractable Redesigns DuPage Credit Union Web Site Leading to 58% Increase in Membership Applications

April 9, 2008

FOSTER CITY, CA – Extractable, a leading Web strategy consultancy, announced that it partnered with DuPage Credit Union to create a new Web site that helps the credit union better compete with the growing number of financial institutions in its area. DuPage Credit Union launched the site in December 2007 and has already reported an increase of more than 1.4 million hits and 58 percent more membership applications submitted in February 2008 compared to the same time last year.

The Naperville, Ill.-based credit union has nearly 30,000 members who live and work in the western suburbs of Chicago, including DeKalb, DuPage, Kane, Kendall, Lake, McHenry and Will Counties and 40 percent of its members are active Web bankers. Located in a rapidly growing metropolis, the credit union realized the value of providing a Web site that extended the use of all its branch services to the Web. The credit union selected Extractable to guide it through strategic discovery, design, production, quality assurance testing and the training necessary to yield a strong web experience that acts as the foundation for online success.

“Investing in a fully functional, easy to navigate Web site was a strategic move for our credit union, and it is already paying dividends,” explained Roberta Kozlowicz, senior vice president of corporate development at DuPage Credit Union. “Our charter covers an expansive geographic area that is growing fast – the Web site is often the first impression people have of our credit union. Extractable offered the industry expertise to know how the members want to interact with the Web banking channel as well as an advanced level of design skill that helped us develop a site to better serve our members and reach out to new prospects. It is a win-win situation.”

The new Web site was designed to appeal to most age groups for both members and non-members alike, with a strong focus on calls to action. The site needed to be intuitive and the functionality needed to be strategically positioned so that a visitor is no more than “three clicks” away from joining the credit union or from gaining information on a new product or service. DuPage executives have observed that their members tend to increase their products per household usage significantly once they become an online banking customer.

“DuPage Credit Union’s Web site is now a fully functional branch of its business that the organization can be proud to offer members,” said Craig McLaughlin, CEO at Extractable. “The credit union strategically leverages its offerings to better serve its members and enhance its online sales channel. Extractable is proud to help maximize the Web experience for DuPage Credit Union members and future members, creating an effective Internet experience that directly addresses business goals and increases ROI.”

“Feedback from the members was overwhelmingly positive,” Kozlowicz added. “Members remarked that the new site is much more intuitive, easier to navigate, the colors are warmer and appealing, information is easier to find, and they like the convenience of being able to login to online banking from the home page.”

DuPage Credit Union's redesigned site is live at https://www.dupagecu.com

About Extractable

Extractable is a leading Web strategy consultancy dedicated to designing and developing a compelling online user experience that target clients’ precise business goals. From complete site redesign projects, to custom Web applications, to long-term Web support engagements, Extractable delivers an optimized user experience strategy. Extractable has developed award-winning Web sites for firms like Visa, Charles Schwab and FedEx, and it manages ongoing Web support teams for the likes of Sun Microsystems and Mervyns.

The company’s expertise has been leveraged in a broad range of industries including financial services, technology, medical and consumer. Established in 1999, Extractable is privately held and located in Silicon Valley.

About DuPage Credit Union

DuPage Credit Union is a not-for-profit, full service financial institution with more than 30,000 Members. With a long-standing tradition of superior service, DuPage Credit Union offers financial solutions to anyone who lives or works in DeKalb, DuPage, Kane, Kendall, Lake, McHenry and Will counties. To learn more about DuPage Credit Union and the benefits of Membership, visit the About Us section of dupagecu.com or call 800.323.2611.

Contacts

Nneka Egwuatu/Heather Cunningham
Media Contacts for Extractable
678.781.7229/678.264.8011