Press Releases

Mervyns Selects Extractable

San Francisco, CA.  January 2, 2008 - Extractable, a leading Web strategy consultancy, today announced that Mervyns, an apparel and household goods retailer serving the west and southwest, has selected Extractable to redesign Mervyns.com and provide support to Mervyns’ web site throughout 2008.

"We were very impressed by Extractable's strategic capabilities, as well as their vision for Mervyns.com," said Mervyns' Director of Marketing Planning, Adam Fox.  "We look forward to a strong working relationship with Extractable and to building a web presence that best meets the wants and needs of our customers."

"We are excited to work with Mervyns to strategically enhance their online marketing channel," commented Joel Oxman, Extractable’s Vice President of Business Development. "Mervyns was keen to realize the specialized interactive services Extractable provides will help them accelerate the achievement of their business goals. We are committed to forging to a long-term relationship."

The redesigned site is expected to launch in late March, 2008.

About Mervyns

Since 1949, Mervyns has delivered the right balance of style, quality and value for families. By focusing our merchandise on just what you want in your closet and home, we hope to give you more time for what really matters: your family. Our ongoing goal is to satisfy our customers' expectations better than the competition by offering style, quality and excellent service, all at great prices. Mervyns now operates more than 175 stores in 7 states, providing a great mix of top national brands and exclusive house brands that our loyal customers have come to love. Mervyns stores have an average of 80,000 retail square feet, smaller than most other mid-tier retailers and easier to shop, and are located primarily in regional malls, community shopping centers and freestanding sites.

More information is available at http://www.mervyns.com.

About Extractable

Extractable is a leading Web strategy consultancy dedicated to designing and developing compelling online user experiences which target clients’ precise business goals. From complete site redesign projects, to custom Web applications, to long-term Web support engagements, Extractable delivers an optimized user experience strategy. Extractable has developed award-winning Web sites for firms like Visa, Charles Schwab and FedEx, and it manages ongoing Web support teams for the likes of Sun Microsystems and Mervyns.

The company’s expertise has been leveraged in a broad range of industries including financial services, technology, medical and consumer. Established in 1999, Extractable is privately held and located in Silicon Valley.

More information is available at http://www.extractable.com.