Press Releases

Extractable Redesigns Merit Medical Web Site

San Francisco, CA.  April 30, 2007 - Extractable, the leading West Coast interactive agency, today announced the launch of Merit Medical's redesigned corporate web site. The redesigned site represents a significant milestone as Merit places increased focus on using the web as a strategic sales and marketing channel.

Extractable approached the project in two phases. The first project phase involved an in-depth study of Merit's strategic goals, competitive positioning, brand anatomy, functional requirements, and application requirements. Extractable provided assistance in validating and selecting applications to fit Merit's requirements including Ektron's CMS400 (content management), Autonomy's Ultraseek (enterprise search), and Visual Sciences' HBX Analytics. The second project phase included site user interface design, application integration, template build out and deployment.

"In addition to designing a fresh new look for the Merit website, we also established a new visual language to better position the Merit brand (Flexible, Innovative, Commited) which can be extended thoughout their communication programs," commented Dennis Presiloski, Extractable's Creative Director. "The light overall treatment evokes the sensibilities of the medical industry, the attention to detail and subtleties in the design demonstrate commitment, and the wave motif combined with imagery shows flexibility. The new Merit web site design evolved through an interesting process of combinatorial design, yet emerged as cohesive, on-brand, and user friendly."

The redesigned Merit Medical web site is live at http://www.merit.com.

About Merit Medical
Merit Medical Systems, Inc. (Nasdaq: MMSI) is a leading manufacturer of medical devices used in diagnostic and interventional cardiology and radiology procedures. Its primary products consist of inflation devices used in angioplasty, stent placement and discography; diagnostic and therapeutic catheters used for various procedures in cardiology and radiology; guide wires used to place balloon angioplasty catheters within a patient's coronary arteries; products used to manage and monitor the administration of contrast and other fluid solutions during diagnostic and therapeutic procedures; thrombolytic catheters and fluid dispensing systems; angiography accessories; and standard and custom angiography kits.

Headquartered in South Jordan, Utah, a suburb of Salt Lake City, Merit employs approximately 1,700 people worldwide. Merit markets its products in the United States through a 75-person direct sales force and has broadened its presence in Europe and the world through a network of 20 direct sales people and a number of distributors. These highly trained individuals and organizations market Merit's products both domestically and internationally by calling directly on physicians and clinicians who will be using the products in hospitals and clinics worldwide.

More information about Merit Medical Systems is available here: http://www.merit.com.

About Extractable
Founded in 1999, Extractable is a leading interactive agency specializing in online user experience. We develop interactive solutions which accelerate the achievement of our clients’ business objectives and deliver a positive exchange of value to their customers. We create clear information and technology strategies to address target audiences and monitor end results by working with our clients’ executives and business units to understand their discreet business goals and competitive positioning. The results of this business-focused methodology have a direct impact on our creative design and technical execution, ensuring each our clients’ online services are working together towards specific measurable outcomes.  

As an interactive agency, our core competency is online development.  Our primary services include strategic development, creative design, and application development.  Our deep experience in both creative and technical solutions provides the foundation for our development of dynamic, targeted web sites and database applications.  These core skills are bolstered by experience and partnerships allowing us to provide the range of interactive skills our clients need, including content management, analytics, search engine optimization (SEO), search engine marketing (SEM), email marketing, and platform consulting.

Our work speaks for itself.  Extractable has a national growing client list of many top firms.  Clients include Visa, FedEx, HTC America, Charles Schwab, McAfee, Novellus Systems, Vivendi Universal, AmerisourceBergen, Kodak, Argent Mortgage, Extreme Networks, ADP, and ABM Industries.

More information is available at http://www.extractable.com.