Press Releases

Extractable Designs HTC America Customer Facing Website

San Francisco, CA.  November 11, 2006 - Extractable, the leading West Coast interactive agency, today announced the launch of HTC America's redesigned customer facing website. Today, HTC makes 80% of the mobile phones running the Windows OS. The site represents a comprehensive effort which spanned each of Extractable's core areas of expertise.

Working with HTC business owners, Extractable first gained an appreciation of the various strategic goals HTC sought to achieve via the web. Next, we analyzed the various types of users who would visit HTC's site and the unique tasks each might look to fulfill during their experience. Balancing HTC's business goals with those of the users, we conceived an information architecture and user experience blending strategy and tactics to satisfy both group's requirements. Of specific note is the homepage, which utilizes global navigation as well as navigation by wireless device form factor, providing prospective and current HTC customers the opportunity to navigate toward their desired content via text as well as iconography.

Creatively, the website's design marries HTC's global brand with a distinctive American experience. Visitors are greeted with warm, active imagery selected to embody the flexible, productive, and professional lifestyle HTC's products enable. The "Work + Play" section of the site was created to demonstrate how HTC's Smartphones and Pocket PCs make life's little challenges easier and more fun. Prior to launch, Extractable conducted a usability study with prospective and current HTC customers to judge the proposed site's performance against success metrics and generate feedback to improve the site before launch.

In addition to the WWW site, Extractable implemented a site geared towards wireless surfers. Viewable at http://america.htc.com/mobile, the streamlined site is designed to provide a first line of support to HTC customers on-the-go.

"HTC's phones are simply the most impressive on the market today," commented Joel Oxman, Extractable's Director of Business Development. "The opportunity to partner with such a dedicated team and innovative company is one we truly appreciate. Extractable will continue to support HTC America's web presence as the company continues its electric worldwide growth."

HTC America's redesigned website is live at http://america.htc.com.

About HTC America
Since HTC was founded in 1997, in Taoyuan, Taiwan, HTC has become the world's leading manufacturer of Smartphones and Pocket PCs. Today, HTC makes 80% of the mobile phones running the Windows OS.

Business Week's "InfoTech 100" for 2006 put HTC at #3 with the comment, "Can anything stop HTC?" Good question. HTC America was launched in July 2005 in Bellevue, Washington, with a single mission: to become the partner of choice for mobile communications consumers in North and South America. You didn't know our name before, but you do now. HTC America is breaking new ground in making life mobile.

More information is available at http://america.htc.com.

About Extractable
Founded in 1999, Extractable is a leading interactive agency specializing in online customer experience. We develop interactive solutions which accelerate the achievement of our clients’ business objectives and deliver a positive exchange of value to their customers. We create clear information and technology strategies to address target audiences and monitor end results by working with our clients’ executives and business units to understand their discreet business goals and competitive positioning. The results of this business-focused methodology have a direct impact on our creative design and technical execution, ensuring each our clients’ online services are working together towards specific measurable outcomes.  

As an interactive agency, our core competency is online development.  Our primary services include strategic development, creative design, and application development.  Our deep experience in both creative and technical solutions provides the foundation for our development of dynamic, targeted web sites and database applications.  These core skills are bolstered by experience and partnerships allowing us to provide the range of interactive skills our clients need, including content management, analytics, search engine optimization (SEO), search engine marketing (SEM), email marketing, and platform consulting.

Our work speaks for itself.  Extractable has a national growing client list of many top firms.  Clients include Visa, FedEx, HTC America, EMC, Novellus Systems, Vivendi Universal, AmerisourceBergen, Fair Isaac, Roche, Mentor Graphics, Argent Mortgage, Extreme Networks, ADP, and ABM Industries.

More information is available at http://www.extractable.com.