Press Releases

IDT Launches New Website Designed By Extractable

San Francisco, CA.  May 15, 2006 - Extractable, the leading West Coast interactive agency, today announced the launch of IDT's redesigned corporate website. Working with team members across multiple IDT divisions, Extractable conducted a thorough strategic Discovery exercise in advance of completing a feature-rich creative design effort. IDT's internal eBusiness team handled production of the site, including page buildout and system integration.

Discovery focused on understanding IDT's unique positioning in the semiconductor solutions market space, and finding strategic ways to increase visitors' awareness of IDT's product offering while reinforcing IDT's brand and associated thought leadership. Extractable proposed a new task-based information architecture to enable visitors multiple paths to information, including browsing, searching, bookmarking as a registered user, and RSS. Visitors familiar with IDT's products can drill into IDT's catalog using a product category tree, a parametric search feature, and a cross-reference search feature. Visitors unfamiliar with IDT's products can browse the Applications section to gain an initial appraisal of IDT's offering.

Creatively, the site standardizes and reinforces IDT's online brand. Appealing to the high technology and engineering customers, the site appears extremely modular, and widely leverages cascading styles to guarantee visual consistency. Standard fonts and sensitive colors were used to ensure ease of access by users worldwide.

"The IDT team has a clear vision of where they needed to take their website," said Christian Crumlish, Extractable's Director of Strategic Services. "It was a pleasure working with them to craft a web strategy, identify key audience types and their needs, and map this to a revised site architecture. The requirement to layer a solutions focus across a sophisticated product line with multiple levels of detail challenged us to develop information architecture and user experience deliverables that would document and define the site structure and page layout templates in an efficient, elegant manner."

In addition to the architecture and creative direction assignment, Extractable also issued recommendations for metrics and analytics, single sign-on, and content management workflow.

IDT's redesigned site is live at http://www.idt.com.

About IDT

IDT™ (Integrated Device Technology, Inc.) is a global leader in delivering vital semiconductor solutions that enable customers to accelerate innovation. The company serves communications, computing, consumer and industrial vendors by applying its advanced hardware, software and memory technologies to create flexible, highly integrated products.

Building on its 25 years of market knowledge, IDT leverages its system knowledge, extensive blend of technology and culture of responsible innovation to deliver best-in-class technology to its customers. The company has remained committed to accelerating innovation but has not, however, been innovative merely for the sake of innovation. Instead, IDT is dedicated to responsible innovation by forming partnerships with its customers and working towards the goal of preserving their investment through defined product roadmaps, longevity and quality of supply, and an ability to enhance and reuse designs. IDT offers its customers full solutions and invests in the ecosystems, partnerships, reference designs and software necessary to achieve the maximum benefit.

The company's broad product offering includes network search engines (NSEs), flow-control management (FCM) ICs, timing solutions and products for standards-based serial switching. IDT also offers several foundational products optimized for communications applications. In all, the company offers approximately 1,300 devices in more than 15,000 product configurations.

IDT is headquartered in San Jose , Calif. and has a wafer manufacturing facility in Oregon , a test and assembly facility in Malaysia , and multiple design centers across North America as well as in China and Australia. IDT stock is traded on the Nasdaq Stock Market® under the symbol “IDTI.” More information is available at http://www.idt.com.

About Extractable

Founded in 1999, Extractable is a leading interactive agency specializing in online customer experience. We develop interactive solutions which accelerate the achievement of our clients’ business objectives and deliver a positive exchange of value to their customers. We create clear information and technology strategies to address target audiences and monitor end results by working with our clients’ executives and business units to understand their discreet business goals and competitive positioning. The results of this business-focused methodology have a direct impact on our creative design and technical execution, ensuring each our clients’ online services are working together towards specific measurable outcomes.  

As an interactive agency, our core competency is online development.  Our primary services include strategic development, creative design, and application development.  Our deep experience in both creative and technical solutions provides the foundation for our development of dynamic, targeted web sites and database applications.  These core skills are bolstered by experience and partnerships allowing us to provide the range of interactive skills our clients need, including content management, analytics, search engine optimization (SEO), search engine marketing (SEM), email marketing, and platform consulting.

Our work speaks for itself.  Extractable has a national growing client list of many top firms.  Clients include Visa, FedEx, HTC America, EMC, Novellus Systems, Vivendi Universal, AmerisourceBergen, Fair Isaac, Roche, Mentor Graphics, Argent Mortgage, Extreme Networks, ADP, and ABM Industries.

More information is available at http://www.extractable.com.