Press Releases

Extractable CEO to Judge 2006 Web Marketing Association International WebAwards

San Francisco, CA.  April 21, 2006 – The Web Marketing Association is pleased to announce that
Craig McLaughlin has been selected as a judge of the 10th annual international WebAward competition for Web site development. The WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding Web sites.

"Unlike other awards, the WebAwards is not a beauty pageant where only the design and name recognition is important," said William Rice, president of the Web Marketing Association. "For the past decade, the WebAwards has used a quantitative judging formula based on seven criteria to evaluate, benchmark and set industry standards for Web site development. Craig McLaughlin will play a critical role in setting the standard for Internet excellence by applying his expertise to each site he adjudicates."

"I am honored to have been chosen to judge the WebAwards – a program that showcases the hard work and innovations that a strong dedication to web strategy, design, and user-experience can bring to interactive projects," said Craig McLaughlin, CEO of Extractable, the leading interactive agency.  "I am excited about getting involved and helping to recognize those who have succeeded in bringing together multidisciplinary teams to produce superior web sites."

The 2006 WebAward judges consist of a select group of Internet professionals who have direct experience designing and managing Web sites – including members of the media, interactive creative directors, corporate marketing managers, site designers, content providers and webmasters – each with an in-depth understanding of the current state-of-the-art in Web site development and technology. Judging for this year's awards will take place in July and August, with winners announced in September.

About The WebAwards

The 10th annual WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information or to enter, visit www.webawards2006.org.

About Extractable

Founded in 1999, Extractable is a leading interactive agency specializing in online customer experience. We develop interactive solutions which accelerate the achievement of our clients’ business objectives and deliver a positive exchange of value to their customers. We create clear information and technology strategies to address target audiences and monitor end results by working with our clients’ executives and business units to understand their discreet business goals and competitive positioning. The results of this business-focused methodology have a direct impact on our creative design and technical execution, ensuring each our clients’ online services are working together towards specific measurable outcomes.  

As an interactive agency, our core competency is online development.  Our primary services include strategic development, creative design, and application development.  Our deep experience in both creative and technical solutions provides the foundation for our development of dynamic, targeted web sites and database applications.  These core skills are bolstered by experience and partnerships allowing us to provide the range of interactive skills our clients need, including content management, analytics, search engine optimization (SEO), search engine marketing (SEM), email marketing, and platform consulting.

Our work speaks for itself.  Extractable has a national growing client list of many top firms.  Clients include Visa, FedEx, HTC America, EMC, Novellus Systems, Vivendi Universal, AmerisourceBergen, Fair Isaac, Roche, Mentor Graphics, Argent Mortgage, Extreme Networks, ADP, and ABM Industries.

More information is available at http://www.extractable.com.